Teardowns · Ads and landing pages

Your ad says one price. What does the page say?

The price in your ad is a promise. Here is a wine tour company whose ad, site and older site each show a different one.

Business: Preferred Limousine
Came from: A Google ad, for “sonoma wine tours”
Where: An iPhone
When: October 2026

Google search results in dark mode with the Preferred Limousine ad outlined and the rest of the results blurred. The ad, from limonapatours.com, is titled “sonoma valley wine tours limo” and reads “$499 suv 6 hr Napa Wine tour”, with a link “$399 Napa Wine tour sedan 6 hr”. — The ad.

The limonapatours.com homepage on an iPhone: “Call to book: 800-701-4077”, a photo of a black SUV with “Preferred Limousines, Wine Country Tours, Airport Transportation” and a Book Now button, then price cards: $388 for a 6-hour Napa Valley luxury sedan wine tour and $459 for a 6-hour Napa Valley wine tasting SUV VIP tour. — Where it lands.

Check 1

Does the price match?

The ad offers a 6-hour SUV tour for $499 and a 6-hour sedan tour for $399. The page it opens lists the 6-hour SUV tour at $459 and the sedan at $388. Neither $499 nor $399 appears on the page.

Why it matters. The price is often the reason someone taps. When it changes on the next screen, they stop to work out which one is right. Here the price went down, and it still makes them wonder what else on the page is out of date. It’s also a missed opportunity. The lower price never made it into the ad, where it could win the tap.

Check 2

Does it match what they searched for?

The search was “sonoma wine tours”. The ad’s title says “sonoma valley wine tours limo”. The rest of the ad says Napa. On the page, every tour card says Napa Valley.

Why it matters. Someone planning a day in Sonoma reads Napa again and again. The company does tours in Sonoma too. The person who searched for it has to find that out alone, or leave first.

Check 3

Where does the checking lead?

The email on the site is reservations@limonapa.com. That address belongs to an older site, limonapa.com. It was made for a desktop screen, so on a phone the text is tiny. Its testimonials are from 2018. It has its own price list, and the 6-hour SUV tour is $359 there.

Why it matters. People check a business before they pay a few hundred dollars for a day out. Here, checking turns up a third price and a site that looks out of date.

limonapa.com on an iPhone: a desktop layout shrunk to fit, with tiny text. A row of price tags at the top, $388, $359, $569, $999, $488, $579 and $735, a menu with a “Mobile Version” link, long paragraphs, and testimonials dated 2018. — The older site, on the same phone.

All together

One tour, three prices

The same 6-hour SUV wine tour, in three places someone might see it before booking.

In the ad: $499
On the page the ad opens: $459
On the older site: $359

This is only the price

From the ad to a confirmed booking there are more screens and more clicks. Each of them can be looked at the same way. That’s the audit.

Does your ad say what your site says?

Tell me about it, and I’ll look at the clicks that come after.

Get your audit